Souqalmal.com, the UAE’s #1 personal finance and insurance comparison website, has just announced the results of it’s annual survey for the 2017 Bank Satisfaction Index:
Results from the survey revealed that 25 per cent of UAE respondents would actively recommend their bank to friends or colleagues. This is a 9 per cent drop from the results seen last year.
According to Ambareen Musa, Founder and CEO of Souqalmal.com, “The aim of the survey is not just to understand how satisfied bank customers are, but also to uncover what factors influence customer satisfaction. The Bank Satisfaction Index provides banks with constructive feedback to help them tap into the pulse of the market, and work towards resolving the biggest concerns that customers have.”
Customer service has a high influence on customer satisfaction, survey results highlighted. Respondents pointed out that customer service was the primary banking feature they would like to see improvement in. Customers also called for better product offerings and higher transparency in rates, as the second and third most upgrade-worthy areas in banking.
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