Ambareen Musa, Founder and CEO of Souqalmal.com, talks about her journey of bringing Souqalmal.com to where it is today.
In early October, Souqalmal, a UAE-based financial and insurance aggregator, announced it had raised US$10 million to expand and move ahead of the pack, allowing Ambareen Musa, the company’s founder and CEO, to deservedly ride a wave of support on the internet as the entrepreneur of the moment. With the Saudi-based Riyad TAQNIA Fund (RTF) as the lead investor, and UAE Exchange Group and UK-based GoCompare joining the round, Musa has been applauded for building a business with an appeal that effortlessly crosses borders and investor hesitation. But the fundraising was soon followed by another triumph for Souqalmal- after a formal pitch process, her company won a three-year agreement to help the central bank of Saudi Arabia, Saudi Arabian Monetary Authority (SAMA), build, populate and manage an official financial awareness platform for KSA consumers -SAMACares- including handling complaints from both Saudi consumers and banks, finance, and insurance companies.
